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ADP: Automated Data Processing

API: Application Program Interface

ASCII: American Standard Code for Information Interchange

ASN: Advanced Shipment Notice

CLV: Customer Lifetime Value

CMS: Content Management System

COGS: Cost of Goods Sold

CPC: Cost Per Click

CPTAL: Capital

CR: Conversion Rate

CRM: Customer Relationship Management

CSS: Cascading Style Sheet

CTT: Critical Time Tracking

DMP: Data Management Platform

EDI: Electronic Data Interchange (capable)

EPM: Earnings Per Thousand

EPS: Earnings Per Share

ERP: Enterprise Resource Planning

FTP: File Transport Protocol

GNFR: Goods Not For Resale

GPC: Government Purchase Card

GTIN: Global Trade Item Number

IANA: Internet Assigned Numbers Authority

ISO: International Standards Organization

ITU: International Telecommunication Union

KPI: Key Performance Indicator

MOQ: Minimum Order Quantity

MVT: Multivariate Testing

NAP: Non-Performing Asset

NAV: Net Asset Value

OC: Opportunity Cost

OEM: Original Equipment Manufacturer

OSI: Open Systems Interconnection

P/E: Price-to-Earnings Ratio

PC: Percent

PPC: Pay Per Click

PV: Page View

RFP: Request For Proposal

RMU: Retail Merchandising Units

ROA: Return On Assets

ROE: Return On Equity

ROI: Return On Investment

RTT: Real Time Tracking

RTTS: Real Time Tracking System

SaaS: Software as a Service

SBM: Services Business Manager

SLA: Service Level Agreement

SMB: Small to Medium Business

TOS: Terms Of Service

TRUE: Tracking Real-Time User Experience

TTS: Time Tracking Software

TTS: Time Tracking System

UDP: User Datagram Protocol

UPC: Universal Product Code

UV: Unique Visitor

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