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Alpha Coffee: Military Family Strong


By Carl Churchill

When asked why they would start a premium coffee company during a period of economic decline that has what has now been dubbed “The Great Recession,” Lori and Carl Churchill look at each other and laugh.

Lori, wife of a 21-year Army combat veteran, smiles and says: “We’ve been together 35 years - married for 33, through multiple moves, deployments, financial and career challenges, raised two amazing children together, and so I figured what doesn’t kill you makes you stronger.”

Added her husband Carl: “It’s been a labor of love—with heavy emphasis on the labor—but neither of us is afraid of hard work.”

They go on to explain that on September 11, 2010, they founded Alpha Coffee with the following mission: provide awesome coffee, be a warrior, give back, and have fun. So far, they’ve hit their check marks. Customers consistently rave about the quality of the Alpha Coffee blends. Their business philosophy of integrity, honor, loyalty, pride, and service embodies the warrior spirit. They give back through their Grounds for Good program, which donates over 10% of their profits to nonprofits supporting our veterans, planet, and community. They also have a Coffee for Troops program where they provide a matching donation and double the coffee order of any deployed service member. On top of that, military service members and first responders receive 10% off all purchases. Anyone who has spent time around Carl and Lori or perused the Alpha Coffee website can see that they are clearly having fun, while fulfilling their mission.

They’ve been featured on the cover of Vetrepreneur magazine, in Inc., and in Forbes, and Lori was honored in 2014 by AUSA as a top military spouse CEO. She’s especially proud that her daughter, Denai, was able to accompany her to accept the award. “For her to interact with that group of proud, strong military spouse entrepreneurs was such a great opportunity,” Lori said.

Both the Churchill’s daughter, Denai, and son, Trevor, are part of the team at Alpha Coffee. Trevor is also part of the “other family business” as part of the Utah National Guard.

Alpha Coffee conducts business with professionalism, honor, and integrity—always!

The Rosie Network is proud to support this great military family-owned company and encourages you to purchase some of their amazing coffee and cocoa on the Alpha Coffee website:

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